Presentation

In all societies, and at all times throughout history, a tension has existed between the consciousness of the socially acceptable ethical, aesthetic and political limits and the real possibility of transgressing them. On many occasions, the resolution of this tension has been dramatic, yet it has also paved the way for the majority of social advances in our civilisation. With the emergence of the aesthetic avant-garde of the early 20th century transgression became, for the first time in history, a positive value. This radical change of attitude requires us to rethink the ethical, aesthetic or political limits of the products generated by the information society and mass culture. This applies to all of its activities but especially to journalism, publicity and audio-visuals.

Conclusions of the IV Internacional Conference on Communication and Reality